Student Union President (2x Elected) | Digital Marketing and Data Strategist
I am a strategic leader driven by curiosity, cultural intelligence, and a deep commitment to building systems that last.
As a two-term elected Student Union President, I lead cross-cultural teams while driving digital marketing and data strategy grounded in research and implementation. My work focuses not only on transformation, but on sustainability, modernising structures, strengthening operational processes, so leadership continuity goes beyond my term.
My academic background in digital marketing, business, and linguistics has shaped my analytical and communication approach, allowing me to translate research into action. From redesigning marketing strategy based on my Master’s capstone project to aligning governance structures with operational reality, I am passionate about bridging ideas with execution.
Alongside this, I collaborated with Regent’s Tech & Transformation team on a university-wide cybersecurity awareness initiative. I contributed to launching student-facing phishing simulations, supported targeted digital campaigns, and was involved in real-time communication during a live QR code security incident. I authored a 40-page strategic report documenting the year’s initiatives, behavioural impact, and recommendations for strengthening long-term digital safety.
As a former professional athlete, I bring discipline, resilience, and composure into leadership. Having lived and worked across cultures, I value diverse perspectives and believe cross-cultural leadership is essential in shaping forward-thinking organisations.
